We’ve got a prototype for our packaging. We’re keeping it very simple and clean. It will be a white box with embossed text. The word ‘caliper’ will be embossed outward (convex) and the word ‘VIEW’ will be concave.

The idea is to focus attention on the watch. The packaging fades into the background.

This is still a prototype so some dimensions will change but we’ll maintain this look and feel. Included in the box will also be a cleaning cloth, a brochure and a quality control / calibration certificate.